In this guide, we will show you how to choose the right link-building partner for your SaaS business. Armed with these tips, you’ll avoid many costly mistakes and find a reliable partner who will help improve your SEO efforts without wasting precious time.

Start by Understanding Where Your SaaS Is Now

Before you even start Googling agencies or asking for referrals, take the time to figure out exactly where your SaaS business stands right now. Your growth stage determines the kind of SaaS link-building services you should be looking for. Different stages call for different strategies, and there’s no one-size-fits-all here.

Are You Just Launching and Need Brand Visibility?

If you’re still in the early days—maybe you’ve just launched your product or are about to—your biggest need is to get your name out there. You shouldn’t be chasing DR90 backlinks right away (even if that sounds nice). What you need first is visibility: mentions, niche placements, and building a bit of trust.

At this stage, look for an agency that can help you get published on niche blogs, early-stage startup communities, and sites that your target customers read. You want foundational links—ones that slowly boost your domain rating and help search engines notice you.

Are You Growing and Want Better Rankings?

If you’ve been around for a while and you’re starting to see your traffic trickle in, you’re ready to level up. Now it’s not just about visibility anymore. You want stronger links that help you rank high in SERPs.

A good agency at this point will focus on higher authority sites in your industry and help you earn backlinks to key landing pages, comparison posts, and product features.

Or Are You Established and Aiming for High-Authority Links Only?

If your brand has already made a name for itself in the market, your link strategy should be laser-focused. This is the “quality over quantity” phase.

You don’t need a bunch of random links anymore. At this stage, your goal is to secure top-tier placements on industry-leading blogs, news outlets, and sites that Google views as credible and trustworthy. You also want an agency that understands thought leadership and can position your team as industry experts.

What to Look for in a Link-Building Agency

Now that you’ve figured out where your business stands, let’s talk about how to choose a SaaS link-building agency that fits the bill. And, before you ask it, it’s not just about price or promises.

Experience With SaaS Companies

First off, make sure they have real SaaS experience. Link-building for SaaS is a whole different beast compared to eCommerce or B2C. The agency should understand your customer journey, how your product is sold, and how content drives the pipeline.

Ask to see case studies from other SaaS clients. If all they’ve done is dental offices and lifestyle blogs, keep looking.

Real Websites With Traffic – Not Link Farms

Here’s a big red flag: if all their backlinks come from sites you’ve never heard of—and those sites get little to no traffic—they’re likely using link farms. These sites are made just to sell links, and Google spots them very quickly.

You want links from real websites with actual visitors. Ideally, those visitors would include your potential customers.

Clear Communication and Link Approval

Don’t settle for a black-box approach. You should know what kind of sites they’re targeting, how they’re getting links, and whether you can approve them before they are published.

Some agencies keep clients in the dark until the monthly report comes in. That’s not good enough. Look for clear processes, open communication, and a shared strategy.

No Shady Promises Like “100 DR90 Links in a Week”

If it sounds too good to be true, it probably is. Any agency promising 50 or 100 high-DR links in a week is either stretching the truth or using spammy tactics that could hurt you in the long run.

Real link-building takes time. Trust the agencies that are upfront about that.

How Budget Affects Your Options

Let’s be real, budget plays a big role in your choice. Here’s what to expect at different price points.

$1,000–$3,000/month — Entry-Level, Slower Pace

If you’re working on a budget, you’ll get fewer links per month, and they’ll likely be from smaller sites. This is fine if you’re just starting out and need to build a base. Don’t expect strategy, content, and outreach to come together at this level. You may need to be hands-on, helping with content or approving opportunities.

$3,000–$6,000/month — Stable Growth, Mid-Tier Placements

This is the sweet spot for many growing SaaS companies. You’ll get consistent links, better placements, and maybe some strategy support too.

You can expect a mix of niche sites, business publications, and some mid-level authority domains. The agency should handle outreach, content, and approvals, giving you more time to focus on growth.

$6,000+ — Faster Scaling, Better Sites, Strategy Support

If you’ve got the budget, you’re in the fast lane. Agencies working with budgets of $6,000+ can help you scale link-building efforts, land placements on major websites, and align link-building with your broader content and SEO strategy.

You might get dedicated account managers, custom dashboards, and even co-branded content or PR-level outreach.

Test Before You Commit Long-Term

Before signing a 6- or 12-month contract, test the waters. See if the agency offers a 1- to 2-month trial or a small initial project. This will help you understand how the team communicates, what sites they use to land links on, and whether their strategy actually makes sense for your brand.

Final Tip — Choose for the Stage You’re In, Not the One You Hope For

It’s tempting to plan big and go for an agency that promises fast results, especially if you’re dreaming of becoming the next big player in your niche. However, the best move is to choose an agency that fits where you are right now.

If you’re a startup, stick to the basics. If you’re growing, invest in strategy. And if you’re a well-established brand, go for premium, top-tier links to boost your industry exposure.

Skipping steps can backfire — both financially and SEO-wise. Build your authority right, and the rankings will follow.

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Given this, it’s no surprise that business owners are taking advantage of this niche opportunity. This article will provide information on how to create a fitness app and the most popular solutions on the market.

What are the leading types of fitness apps?

Activity tracking apps

Activity tracking apps can help users promote a healthier and more active life. By leveraging geolocation and accelerometer technology, these apps track and calculate users’ daily steps, exercise information, calories burned, sleep data, and more.

Popular examples of such apps include ASICS RunKeeper, designed specifically for runners and provides tracking features for running, walking, swimming, and more. In addition, many of these apps are compatible with wearable devices such as Apple Watch or Android Wear.

Workout applications

The development of workout applications provides fitness fanatics with personalized workout routines, instructional videos, and other on-demand fitness activities. In addition, these apps are often compatible with numerous tracking devices, smartwatches, smart scales, and other smart gadgets, providing users with an all-encompassing look at their fitness progress.

Core features of a workout app usually consist of the same components of any other fitness app, such as gamification elements to inspire users to exercise, calorie and water intake tracking, personalization of workouts based on user preferences, and the ability to share daily fitness results with others.

An illustration of a popular workout app is Planet Fitness, which had the most downloads in the US in the first half of 2022, reaching 12 million users.

Smart coach apps

Smart Coach fitness applications leverage AI-powered computer vision to make exercising safe and injury-free. By utilizing motion tracking, 3D pose estimation, and machine learning algorithms, these solutions are able to analyze users’ movements and give feedback on their exercise technique. For instance, apps like Tempo utilize in-app 3D sensors to count reps, correct form and recommend the right weights for users during more than 2,000 guided workouts.

Diet and nutrition apps

Nutrition and diet apps have seen tremendous growth in recent years, as they enable people to maintain a balanced diet and lead healthier lifestyles. App features such as a food database, barcode scanning, food logger, meal planner, calorie calculator, water consumption tracker, shopping list organizer, and recommended recipes have all contributed to their success.

MyFitnessPal is one of the most successful diet apps, generating $171 million in revenue in 2021 through its premium subscription service.

Meditation apps

The global market for meditation apps was estimated to be worth $1.1 billion in 2021 and is projected to reach $6.8 billion by 2030. This can be attributed to increasing levels of stress around the world, with data showing that 87% of adults in the US feel overwhelmed due to prolonged stress and economic crises. Meditation and mental wellness apps offer users a range of features, such as integration with wearables to track sleep data, gamification rewards, tailored recommendations, geo-location services to find fellow users, and live streaming of meditation classes and audio content.

Calm, one of the leading meditation and mental wellness apps, has surpassed 100 million downloads and reported consumer spending of around $119 million in 2021. This app is an example of the success that this niche can bring and the potential it has to continue growing in the years to come.

Yoga apps

These mobile solutions provide yoga sessions and practices tailored to both beginners and longtime yogis, on-demand. Yoga-Go is one of the most downloaded yoga apps in 2021, with over 5.2+ million downloads. It offers users home-based yoga and pilates workouts to help them tone their body and manage their emotions.

Other popular yoga apps offer audio-guided yoga sessions, structured yoga training plans, and pose reference guides. Similar to meditation apps, these apps also feature live-streaming, geolocation, gamified elements, and personalized recommendations.

Move-to-earn apps

Apps that offer rewards for exercising have gained traction due to the crypto craze. Move-to-earn apps are game-like and users are compensated with either crypto or tokens for working out. These rewards can be used to make in-app purchases, traded on exchanges, or invested in other cryptocurrencies.

The move-to-earn app category is characterized by blockchain and gamification, and some apps even incorporate immersive technologies to enhance the digital experience. DEFY is a noteworthy example; this location-based game utilizes augmented reality to create a virtual metaverse world where users fight an evil tech corporation while earning FCOIN rewards as they complete tasks.

Step-by-Step Fitness App Development

Start by determining what your fitness app is going to focus on. Will it be guided meditations or on-demand workouts? Once you know this, you can then research the niche to see if there is a demand for this type of app and if it is profitable. Look at the top-grossing apps in the niche and see what kind of features they offer, which could give you some insight into how to develop your own app. After this, pinpoint a problem in the niche that your app could solve. Once you have identified the problem and researched the niche, you will be more prepared to make the right decision regarding your fitness app.

Prior to beginning your fitness app development, it is essential to do in-depth market research. This will enable you to determine the key market players, what features are commonly found in fitness apps, and any mistakes and issues that have occurred. Additionally, you should gain an understanding of who your target audience is by examining the user base of your competitors, engaging in interviews, and creating user personas with distinct needs, problems, and interests. Ultimately, through competitor data and customer insights, you will be able to ensure that your app is meeting the requirements of the correct users with the correct features.

If you want to ensure a successful fitness app, it is important to hire vetted developers. It is a good idea to choose a tech partner that has a well-established experience of similar projects and shares your business goals. You have the option of either recruiting a team in-house or outsourcing the entire development process to a vendor. Outsourcing provides more cost-efficiency, quality assurance, and a faster hiring process.

With the team in place, it’s time to shape the concept of your business idea and define a set of features. Your development team will collaborate with you to form and solidify core app features, user personas, and customer journey maps. Additionally, this research process will provide an understanding of your competitors and target audience, as well as an outline of the main objectives of your solution, which will be summarized in brief.

It’s time to create a captivating UI/UX for your digital product. Your UI/UX designers will develop a few prototypes, based on user personas and market research, and test them with a focus group of target users. The prototype that receives the most positive feedback will be the final draft of the product’s interface, which will then be sent to the development team. It’s important to make the interface highly intuitive, without unnecessary screens and processes, such as a long sign-in process. The app should take the user directly to the task at hand and smoothly navigate them through the registration, onboarding, schedule, and goal screens.

At this stage, developers determine the technology stack necessary to transform a product idea into a fully-functional fitness app. The choice of the tech stack is based on the tech maturity of the company, the app’s requirements, and the cost expectations. The development team will plan the process of creating the app and document all milestones in the following materials: a technical design document, a product roadmap, and a technical requirements document.

The technical design document will contain a detailed plan with system architecture, business logic, interfaces, and all other necessary information to build the solution.

The product roadmap will be a shared source of truth with both short and long-term goals, timelines, and costs.

Finally, the technical requirements document will provide a complete description of all system requirements.

Testing and developing the MVP is a key step in the process of creating a fitness app. This allows you to test your product hypothesis without having to spend time and resources on the entire feature set. The QA team will ensure that the product meets the initial business objectives and tech requirements. Once the MVP is ready, developers can release it on the App Store or Google Play Store to get real-user feedback.

Once your mobile fitness app has reached the MVP stage, it’s time to add nice-to-have features and check for bugs and inconsistencies. To ensure your product’s long-term success, you should continually maintain and update it. This will keep your solution up-to-date with the latest platform versions, changing user demands, and competitive pressures. Additionally, use a built-in mobile analytics tool such as Firebase or Mixpanel to track your app’s performance and keep an eye on user reviews for bug reports and ideas to improve the app.

The bottom line

The fitness app market is ripe for the picking, and it offers considerable monetization potential for savvy business owners. But creating a wellness app can be difficult due to the complexity of features, technology, and design.

At Orangesoft, we understand the challenges of developing a top-notch fitness app and are ready to help you make your business idea a reality. Contact us to get a reliable app development team for your next project.

The post How to Create a Fitness App: Main Steps, Features and Cost appeared first on In Code-OU.

What task will this application be used for?
How will the application be developed?

1. Working with the business logic of the backend

There are two ways of doing this: you can group the backend business logic in one service (monolithic logic) or implement each of its components in a separate microservice. If you work with a small project, use the first method, and if you work with a large project, the second would be ideal.

2. Choosing a programming language

If you are less concerned about the web application performance, write in Python (Django, Flask frameworks), Node JS (Express JS, Koa JS, Gatsby JS frameworks), Ruby (Ruby on Rails, Grape frameworks). If speed is a priority – use Golang (Gingonic, Beego, Revel frameworks). You can also use Microsoft’s popular programming language C#, pronounced “c-sharp”. It was developed as an application layer language for the CLR. C# has absorbed much from C++, Modul, Delphi, Smalltalk, and Java, but the difference is that C# eliminates models that have proven to be problematic in SAR development. For example, C#, unlike C++, does not support multiple class inheritance, but does allow multiple implementations of interfaces. The main thing, whichever language you choose, is to code in the one you know well.

3. Implementing the business logic

Focus on MVC pattern at first, and when you find that the business logic starts to get complicated, use presenter and interactor. But remember that presenter and interactor are at different levels and perform different semantic and functional loads.

Presenters handle user interface (UI) events and act as callbacks from internal layers (Interactors). Presenters are easy to test and their task is to take information from the web application and transform it to bring presenters to the screen using a view.

4. QA testing the backend

Testing is a must-do so that you know if the business logic of your web application works properly, and so that you don’t have to constantly “manually” check that the code works. Use automated testing for modules and libraries, UI/UX and API compliance. Write out multiple testing options. Develop a roadmap for the platform to manage testing for all types of testing. Be sure to make sure to plug in tools to track current code coverage to make sure your web application doesn’t “hang” and runs without bugs or interruptions.

5. Adding Swagger Support.

Swagger is a “smart” documentation RESTful web-API. Essentially, it’s a framework for the REST API specification, giving you the ability to not only view the specification interactively, but also send requests, called Swagger UIs. Now about the web application.

6. Working with frontend business logic

The complexity of working with frontend business logic is that there are so many frameworks. Usually in modern programming we use Angular, React, Vue. They all have their advantages as well as their disadvantages. But I recommend you to choose React for your frontend work because it is lighter, simpler and more flexible.

7. QA testing the frontend.

The frontend is tested by two main types of tests – logic and mapping. Logic tests verify the logical implementation of functions and classes. Display tests ensure that the content is presented to the user in the way you intended when writing the frontend. For frontend QA testing, use frameworks such as Mocha, Chai, Jest, Ava, Enzyme, Jest – they are the best-selling, easiest to use, and most understandable of all.

8. Monitoring the quality of the web application

When you’ve completed step seven, your web application is, you could say, ready. Well, or it’s at the final stage of being 98% ready. What do you need to know as a result? Naturally, the first thing you need to know is how well the application is implemented, how it will work, and how long its durability will last. Lighthouse, an automated, open-source tool for monitoring the quality of your web application, can help you do just that. Lighthouse conducts system audits of web application performance and availability for the average user to understand.

The data collected with Lighthouse helps you to further tweak your web application, change details, or add and optimize new features as needed.

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In simple words, web programming is the creation of websites and programs that function on the Internet. All of the sites you deal with on a daily basis are created precisely because of web programming technologies. However, the main difference between them lies in the set of functions and features offered to the target audience of a particular site. Today’s business pages with just beautiful text and a bright picture will not attract the attention of the client as will do so sites, which are based on interactive components. That is, components that help “establish a connection” with the potential user and maintain the proper interaction with him. This is where web developers come in, whose job is to design a lively and feature-rich site and equip it with effective interactive tools for feedback, subscriptions, mailing lists, and more.

Components of web development

Web programming is carried out with the help of special computer programs – scripts, which in turn are divided into server and client. Server scripts are executed under the control of Web-server, while client scripts – under the control of the browser (that is, a computer that hosts the files on the site). Client scripts are used to verify the correctness of the information provided by users and process it without the help of the server, which significantly reduces the load on the server. These scripts are built into the html code of the page and for their functioning the only browser that supports client scripts is required. The client languages include programming languages such as JavaScript, Java and VBScript.

Special attention among these languages deserves JavaScript. This is the most popular client programming language, which is supported by all modern web browsers. With JavaScript pages “come to life” and acquire new interactive features. Typically, this language helps to implement effects such as tooltips, animation, responsiveness to cursor movements, the appearance of windows on the pages of the site. As well as Java Scripts are widely used to verify the information entered by the user.

In contrast to the client scripts, server technology runs under the control of the web server. The principle of this technology is as follows: when a user visits a website page by clicking a link or typing it in the address bar of the browser, the first thing the server launches the selected program and only after that the visitor can see the processed page as an HTML document. Server scripts serve as an excellent tool for processing information from fill-in forms, integrating WEB with databases, creating dynamic pages, as well as providing easy handling of folders and files. No online store can do without the help of server scripts. After all, thanks to them, the user will be able to calculate the total cost of shopping, change the data in their shopping cart, point to the time and date of the order and much more. Among the well-known server-side programming languages are SQL, Perl, JAVA, Python, MySQL and PHP. However, the most popular server-side programming language is considered to be PHP. It is with the help of language PHP is implemented software components such as surveys, guest books, sales products, etc.

So what are the benefits of quality web programming?

The purpose of creating each web site is to interest the user in the subject matter provided. It is very important that the pages of the site provide not only informative text, but also surprise by their dynamism, adaptive design, interactivity and ease of use. Quality web development allows you to expand the boundaries of the site, gives the opportunity to enrich and diversify the site, adding to its structure above-mentioned activities, namely voting, forums, ads, games, chats and more. Thus, web-programming technologies help to interact with users and build trusting relationships with them. After all, it is proven that customer confidence in the product increases significantly if the site has high quality photos of products, there are comments from other users, you can quickly contact a consultant (thanks to the suggested online chat) or write directly to the company email. Creating these and other elements on the site is impossible without the use of web programming technologies. Therefore, if you want to develop not just a website, but an attractive multifunctional resource with wide possibilities, you can’t do without effective web development.

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Web Application works as a cross-platform program regardless of the operating system in the mobile version (Android or iOS) and desktop version (Mac OS, Windows, Linux). Running the program does not load the device, and you only need a browser on the Internet to work.

When creating web applications, programmers create a complex architecture with which the user interacts after authentication. Programming techniques such as JavaScript, HTML5, CSS and frameworks are used or the code is written by hand.

Languages and frameworks of the main parts in Web App:

Backend (server-side).
The “under-the-hood” part that is not visible to the client – the system, databases, architecture, logic – is set up. Programmers develop web applications in Python, Java, PHP, Go, C#, Ruby, Node.JS, and use server technologies (Apache, Nginx, AJAX).

Frontend (client side).
The frontend developer implements the part of the program visible in the browser, with which the client interacts to enter data or receive feedback. The most often used programming language is HTML – marking up the hypertext, CSS – working with styles, JavaScript – creating an interactive page, as well as related frameworks.

DevOps programming (automation).
The DevOps team or hosting provider configures the program’s hosting infrastructure.

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